Social Media, the buzzword
Here is a Friday musing:
Buzzwords might be great for PowerPoint decks, but if you are part of a buzz-worded industry, it sure as hell gets annoying,
Take a look at this Google Tends page for “Social Media.” The past two years have seen the kind of growth curve in terms of search queries that would make dot com boom investors salivate like Pavlov’s dog.
Don’t forget though: media is inherently social. We consume it and share it with others. A boombox with 2 cassette bays is a social media device as it lets me share my music. Is it as elegant and fast as embedding a Soundcloud player (or carrying a ghetto blaster with you at all times)? No, but that doesn’t change the designation 
. The obsession, then, comes from increasing numbers of tools to share various media. However, this is an ever present trend (DVDs are easier than VHS tapes and those are easier than laser discs) and just because all of a sudden there is a word to define it, doesn’t mean everyone needs to hop on the “sell the buzzword bandwagon” and create noise in the digital creative industry. This noise locks people into a frame of though and doesn’t let some truly bright minds behind this “digital media sharing” space push us forward.
Happy Weekend Everyone.
One Comment, Comment or Ping
Bhavishya Kanjhan
I think there’s another important element to media apart from consumption and sharing; it’s the very creation of it. It is that creation of media which we are now in a stronger position to do that has made media more social to the point it becomes “social media”
May 8th, 2009
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