Not loosing market share in a down market
I dislike news. It’s always bad. It seems that every day I see another ad agency close up shop or lay off employees. That only means one thing: companies are cutting marketing costs, hard.
I understand. You make widgets. You sell widgets. You can’t stop making them, nor can you stop selling them… so you stop advertising them.
Hi. Hello? Anyone there? If no one knows that you make and sell widgets, who is going to buy them!?
If you are overleveraged and are going into bunker-mode, ok… I get it. But companies that have money to spend on marketing, now is the time!
THIS is the opportunity you have been waiting for. Your competitors are not advertising. You need to push HARD and grab market share, because it is there for the taking. Don’t want to spend money on that costly online re-imaging of your company? Think community advertising is a waste of time? Think your website can limp on for a year or two?
What … people are spending less time online? This reactionary trend is silly if you sit back and look at what your customers are doing.
… Just a thought 
