Apr 5, 2009
As promised, I am going to share some insights as to what it takes to kick some serious ass at a conference. I just returned from MIPTV in Cannes and, despite the awful weather, we had a terrific show.
This post is meant to be a timeline guide to avoid anxiety in planning a conference appearance for your company
8-9 Weeks out
Prepare your budget. Make sure you know exactly how much you want to spend on a show in total. This includes:
- The stand itself
- Per Diem for your team
- Space at the show
- Size of team
- Accommodations
- Team dinners
- Lead generation events
- Advertising and promotion
- Transportation
7-8 Weeks out
Book your space and register your team with the conference.
Determine what sort of printed materials and document you will need at the show. These include:
- Brochures
- Business cards for the entire team (we had our booth on ours)
- Product sheets
- Price lists for services
- Template proposals
- Printed in depth presentations for on site follow up meetings
5-7 Weeks out
Work with your booth builder and creative team to create the design for the booth.
Click Read More to read about the next 5 weeks!
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Feb 1, 2009
Hello, its 2009. Why is technology still so passive?
To date, I am a huge fan of the paper PDA (I’ll touch on why in another post) for my to dos and notes. Meetings, however, are kept on mobile devices. Google Calendar, BlackBerry, and Outlook meeting invites rule the day.
If you are not a couch potato and not a cubicle dweller, you meet people. You take a meeting here.. .a meeting there. You might be meeting someone for lunch. If you are active and up and about you are ruled by your mobile device calendaring.
Here is an idea. RIM, Apple, Palm, Microsoft, Nokia… Listen up!! I am giving away a free idea so that your customers love your devices more.
If I have a meeting in 30 minutes, my Blackberry tells me “Hey you have a meeting in 30 minutes”. That’s it! What a waste!
How about a single click option to send a “I’m running 20 minutes late” email to everyone on the meeting invite… and automatically send a text message to them as well if they are in your phone book. This saves valuable rush hour/vital phone call minutes on actually getting there on time and finishing the conversation without having to send an email or make extra apologetic phone calls. Shit happens. People run late. Everyone understands… now how about a mobile device that eases the process?
You are welcome.
